Home Authority Positioning Authority Positioning for Business Bankers

Authority Positioning for Business Bankers

How’s your relationship with your banker?

If you’re like most small business owners it’s not very good.

In fact, you probably don’t even know who “your banker” is.

“I can have a banker?”

While many banks large and small do a lot of talking about “Relationship Banking” – particularly with small business clients – very few are taking concrete steps to initiate, grow and nuture relationships with local entrepreneurs.

M&T Bank is different. They are serious about learning how to better engage with everyday shopkeeps.

So serious in fact that they were willing to bring me in to lecture them for almost an hour on how they could do a better job.

Please click the play button above to hear the plan I gave them for building their small business book of business.

It will work for any company or professional whose products or services are targeted at entrepreneurs.