I made a big mistake when I launched my new website last month. When choosing the “Hero Shot” for the top of my homepage, I picked one that featured me speaking, with smaller images of clients over my shoulders. I wasn’t intentionally trying to position myself as The Hero, but that was the effect. Big,

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Have you ever heard of a Lead Magnet? It’s a free product or service you offer to targeted strangers in exchange for their email address. If the offer is attractive enough, it can serve you in many ways: Respondents self-qualify (I’m interested!) You grow your email list, Facebook & Google retargeting audiences You have permission

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JUST DO IT! Here’s a short live stream video about the importance of live streaming. [The text below is a lightly edited computer-generated transcript of the video] My number one tip for aspiring live streamers is JUST DO IT. Just don’t worry about it. Don’t tell yourself all the reasons why you can’t do it.

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We have two great new sites that you absolutely MUST see. The first is our website, which has just been relaunched after a complete overhaul. It’s a conversion-focused WordPress site, based on the Thrive Themes platform and Thrive plug-ins. If that sounds like a lot of techno-babble, no worries. It just means we are now

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I’m happy to report that our website is down. The reason that it is down is the same reason that I’m happy about it.  We’re relaunching it this Monday with a whole new look and user experience. But that’s not all that’s changing around here. This summer we are also rolling out: New Office Location New

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According to the ancient Chinese proverb, the best time to plant a tree was 20 years ago. And the second-best time is today.  The same is true of Facebook advertising. If you had started advertising on Facebook several years ago, you would already have collected and refined a huge audience of likers, sharers, video viewers and

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