Authority Theory & Principles

Authority Positioning for Business Bankers

How's your relationship with your banker? If you're like most small business owners it's not very good. In fact, you probably don't even know who "your...
Pitch Anything

Have you ever tried to reason with a reptile? You do it every day. I'm doing it right now. In his incredible book Pitch...
The Content Marketing Channel

How's that content marketing program coming along? "Not so good," you say? Well, you are not alone. Some pundits - including Conrad Bosmans of VAMO Media...
Finding Your True North

Leadership doesn't mean what it used to. In the not-so-distant past, successful leaders projected an impenetrable shield of infallibility and continued the beatings will until...
The Message Onion

I would have written a shorter blog post, but I didn't have the time. When it comes to effective communication less is more, which requires...
Facebook 90210

Beverly Hills 90210? Yes, the iconic 1980s prime time soap opera has an important lesson to share about how to maximize your authority on Facebook...

Ever thought about launching a podcast? Dr. Ivan Misner never had, until I persuaded him...
USA Today

Examine this page and imagine USA Today is featuring you, doing what you do.  

Why should you become a recognized authority? Only three reasons I can think of: More Clients Shorter Sales Cycles Easier, More Profitable Customers More Clients? Your authority status is a...

Social Scientists spend a lot of time thinking about Marketing. One example of their fascination is a book I recently read entitled Influence:...