Authority Theory & Principles

Book on Bucket List

"One day, I'm gonna' write a book." Have you ever heard yourself say that? I think we all have. We hear others say it too. Unfortunately,...
Russ Crager

Dogs are a pretty big deal. Americans own over 80 million of these furry friends and their care and feeding represents a $25 billion annual...

You can't call yourself an Expert - Like most monikers or titles, it has to be conferred upon you by someone else. It will only...
Digital Media Positioning

Do you have the tools required to become a Recognized Authority in your industry? Would you even want to? For some of us, success is...