Book Reviews

Pitch Anything

Have you ever tried to reason with a reptile? You do it every day. I'm doing it right now. In his incredible book Pitch...

Would your friends describe you as "sticky"? I'm talking about your story, your elevator speech. Does it stick with people after they leave your company? Could...

Social Scientists spend a lot of time thinking about Marketing. One example of their fascination is a book I recently read entitled Influence:...