Message Crafting

The Billion Dollar Airline Seat

Ever heard of "Crisis Communications"? It's a specialty in the Public Relations world that deals with successfully addressing and defusing a PR crisis using nothing...
Storytelling

When you want to send a message, you have a lot of channels to choose from: Email Blog Post Podcast Tweet White Paper LinkedIn Article Facebook Post Phone Conversation Google Hangout Smoke Signals Carrier Pigeon But...
Pitch Anything

Have you ever tried to reason with a reptile? You do it every day. I'm doing it right now. In his incredible book Pitch...
16 Personal Branding Tips for 2016

Happy New Year! Here are 16 ways you can dramatically improve your personal brand and elevate your level of recognized authority in the coming year. Implement...
Dan Martell's Authority Engine

Canadian entrepreneur Dan Martell has a simple Authority formula. Starting with the objective of generating the most traffic with the least effort, Dan does the...
Publish To Sell

"Are you writing a book so you will have something to sell or are you writing a book so you will have something that...
The One-Copy Best Seller

How many books do you need to sell to make real money? Chuck Boyce says just one, if you've got the right reader. In his recent...
Finding Your True North

Leadership doesn't mean what it used to. In the not-so-distant past, successful leaders projected an impenetrable shield of infallibility and continued the beatings will until...
The Message Onion

I would have written a shorter blog post, but I didn't have the time. When it comes to effective communication less is more, which requires...
Facebook 90210

Beverly Hills 90210? Yes, the iconic 1980s prime time soap opera has an important lesson to share about how to maximize your authority on Facebook...