Publicity

The Billion Dollar Airline Seat

Ever heard of "Crisis Communications"? It's a specialty in the Public Relations world that deals with successfully addressing and defusing a PR crisis using nothing...
16 Personal Branding Tips for 2016

Happy New Year! Here are 16 ways you can dramatically improve your personal brand and elevate your level of recognized authority in the coming year. Implement...
What A Best Seller Can Do

What meaning do these two words convey to you? BEST SELLER Could be the book. Could be the author. "Sounds great, but is it something...
Jane Tabachnick Publicity For Introverts

Would you describe yourself as "self-promotional"? Probably not. After all your mother always told you it wasn't polite to brag. And nobody likes a showoff. On the other...

Ever feel like you know something is about to happen? Sometimes that's because you're the one who is about to make it happen. It's that way...

Nothing succeeds like success. This is especially true when it comes to Authority Positioning. People will much more readily recognize your expertise if others do...

Different sounds trigger different reactions in different people. But, for most of us, there is one sound that demands our immediate attention. The strong metallic noise...

Think Authority Positioning could never affect your purchase decisions? Hmm... Well, let's say you have two options...

'Tis the season for new beginnings. So why not resolve to make 2015 the year that you become a Recognized Authority? Over the next few months...

Brian Horn understands Recognized Authority. He has been featured in media outlets like ABC, CBS, Forbes and Advertising Age. The Wall Street Journal said of Brian: Horn's...