Home Authority Theory & Principles Dan Kennedy’s Position on Positioning

Dan S. Kennedy is a marketing legend and the author of over a dozen books including The Ultimate Marketing Plan and How To Succeed In Business By Breaking All The Rules.

One thing he’s known for is “No BS.” In fact he has an entire No BS book series!

Which is why so many successful businesspeople pay Dan five- and six-figure fees just to be told how stupidly they’re handling their marketing efforts.

Dan Kennedy calls ’em the way he sees ’em.

So when he was recently quoted on the topic of Authority Positioning, it caught my attention:

“The simple truth is, if you aren’t deliberately, systematically, methodically – or rapidly and dramatically – establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you and neglecting development of a measurably valuable asset.”

If you’re not going to listen to me, for goodness sake, listen to Dan Kennedy!