Let’s play a word-association game…
What’s the first thing that comes to your mind when I say Target Marketing?
Pain? Extreme boredom? Complete confusion? Utter disregard?
If you answered yes to any of those questions, your business is probably suffering.
I believe we all need to focus our marketing efforts on an extremely tight niche and actively ignore the thousands of “prospects” that don’t fit that mold. Sound crazy?
Tim Davis was a moderately successful mortgage broker when he decided to specialize in helping self-employed people get home loans.
He could and would still help anyone who approached him about a mortgage but all of his outbound energy, budget and marketing communications exclusively targeted business owners.
His business increased 161% in the next twelve months and just kept growing from there.
How? By ignoring 90% of the home buyers in his area.
What does all this have to do with Authority Positioning?
Tim leveraged his success to become a recognized authority on marketing for the residential real estate industry and now trains thousands of Realtors and mortgage brokers across the country.
Today he is known as The Marketing Evangelist.
It all started with focus, purposefully trying not to be all things to all people, which doesn’t come naturally for most of us.