Home Digital Media Positioning News Before It’s News

Ever feel like you know something is about to happen? Sometimes that’s because you’re the one who is about to make it happen.

It’s that way with publicity and authority positioning. You can make things happen.

A Great Example

My client Dr. Stacia Kelly will be publishing her fifth title Trim, Fit, Happy You on July 1st. It’s a great book that’s going to help a lot of people regain their energy, lose weight and feel better about themselves.

Since I knew it was coming, I wrote and syndicated a press release announcing its upcoming publication.

That release was picked up by over 200 news outlets including affiliates of all the major television networks (NBC, ABC, CBS, FOX) and big newspapers like The Boston Globe and The Miami Herald.

Then I tagged Dr. Stacia in a Facebook post which noted the announcement and its subsequent coverage to make sure all of her FB BFFs would know about it.

They then shared and liked the post scores of times and asked where and when they’ll be able to buy the book!

I had a feeling that was going to happen. 🙂

What About You?

Any recent or near-future news occurring in your life or business these days?

Remember – it ain’t news until everybody knows about it. And I can make sure they do.