Home Authority Theory & Principles It’s None Of Your Business

“What other people say about me is none of my business”

Have you ever heard that expression?

Regarding one’s personal affairs it may be true, I’m not sure. Let’s ask Dr. Phil.

But when it comes to your profession, what other people say literally IS your business.

In today’s interconnected world, the quality of your online reputation can largely determine the level of your success.

Frightening but true.

We can passively ignore this brutal fact or make one of two active choices:

Reputation Management, which is reactive; or Authority Marketing, which is proactive.

Authority Marketing writes the message others will use when describing us, our company, our brand.
It’s a powerful strategy that’s been used effectively for decades.

You see, it’s okay to put words in people’s mouths, as long as they’re good words, about you.

And that’s what I’m here for, that’s what I do: Authority Marketing.

Let’s give ’em somethin’ to talk about.