Perhaps no other attribution does more to confer recognized authority than “published author.”
Most successful people want to write a book, intend to write a book but never do write a book. Without question, it’s a big task.
In spite of the tremendous turmoil in the publishing industry, having a book in your repertoire still says “expert.” And because of that same upheaval, writing and publishing a book has become easier than ever, with the right guide to show you the way.
How To Write A Book
Our services begin with helping you decide exactly what to write about – what is it that your target audience is desperate to know right now?
But sometimes the most difficult challenge for aspiring writers is not “What am I going to write about?” but rather “How do you write a book?” We make that process easy through a series of recorded, transcribed interviews where we help you tell story in your own words. Those interviews become the foundation our professional writers and editors build your book upon.
Your Book’s Structure and Content
Next we move on to the meat of your book, its structure and content. We follow the proven techniques of successful non-fiction authors such as Seth Godin and Malcolm Gladwell, who weave real life examples and case studies into their text, bringing their instruction to life and keeping their readers engaged.
Last but not least is the packaging and marketing of your book. Crafting the correct title and sub-title, and designing powerful, professional cover art are critical to ensuring that your finished product does the best job possible of positioning you as a thought leader.
Kindles and eBooks
One of the most important digital developments in the book world is the widespread adoption by readers of eBooks, lead by the Kindle format from Amazon.
Kindle books offer a number of benefits to aspiring writers including their minimal length requirement. Today you can publish a book which is little longer than a feature magazine article from yesteryear.
Also, because eBooks require no physical printing, storage or distribution, the cost of publishing a book is dramatically lower than ever before.
Traditional Paperbacks and Hard Cover Books
In spite of all the interest in eBooks and digital publishing, the most impressive format – relative to prospective consulting and speaking clients – remains the traditional printed book.
But here again digital technology has made the process much more easier and less expensive.
For us, printing and distributing huge numbers of printed books is not a challenge. We have produced thousands of books of all shapes and sizes with almost every conceivable of binding over the years. But for most of our clients, paying for and safely storing large quantities of printed materials doesn’t make sense.
While the same skills are required to professionally design, layout and prepare a book for printing, today you can have hard cover books professionally printed and bound in quantities as small as ten and paperback books produced on-demand, one at a time. This allows you to complete eliminate the need to invest in and store book inventories.
Many people prefer to “read” books in audio format as they drive, jog or work out.
Like eBooks, audio books can be produced and published very inexpensively and then distributed through markets like Audible.com and the iTunes store.
Some authors are perfectly comfortable “self publishing” without any association to a third-party publishing house.
For those who would prefer the added prestige, we offer all our clients the opportunity to be published under our in-house shingle, Powerhouse Publishing.
No matter which publishing option you choose, you retain ownership and control over all your intellectual property.