Different sounds trigger different reactions in different people.
But, for most of us, there is one sound that demands our immediate attention.
The strong metallic noise made by a shotgun being racked is so recognizable and emotionally provocative that it is used almost incessantly in films and television.
Even people who have never held a shotgun or even been in the same room with one recognize and react to that sound instantly.
“Trust triggers” created by Authority Positioning have a similar impact on us Frank.
We immediately recognize and respond to expertise whenever we witness someone:
- Speak from the stage
- Appear on television
- Get interviewed on a podcast or radio program
- Contribute to or be quoted in a newspaper or trade publication
- Become a best-selling author
- Receive an award
These sights and sounds speak of the person’s knowledge, generosity and communication skills. We instantly recognize their authority and see them as a guru, an expert in their field.
My point is this: I think it’s about time you racked your shotgun.
