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Life Magazine Cover

How would you like your own trade magazine column?

Landing one is not as hard as you think. It turns out that magazines need content.

Back in the early 1990s I wanted to position myself as a digital technology expert in the printing industry. I noticed that the biggest magazine in my niche had no monthly column on the topic.

So I called the Managing Editor and pitched him my idea. “Send me a writing sample and I’ll think about it,” he said.

For the next three years I wrote a 2,000-word column for a magazine that printed 45,000 copies read by over 100,000 prime prospects in my target market.

Sometimes all you have to do is ask.