How would you like your own trade magazine column?
Landing one is not as hard as you think. It turns out that magazines need content.
Back in the early 1990s I wanted to position myself as a digital technology expert in the printing industry. I noticed that the biggest magazine in my niche had no monthly column on the topic.
So I called the Managing Editor and pitched him my idea. “Send me a writing sample and I’ll think about it,” he said.
For the next three years I wrote a 2,000-word column for a magazine that printed 45,000 copies read by over 100,000 prime prospects in my target market.
Sometimes all you have to do is ask.
