Home Digital Media Positioning A Fate Worse Than Death

Frank Felker Speaking at George Washington University

How do you feel about public speaking ?

We often hear incredible claims about people fearing it more than death.

Hmmm…

That seems a little bit dramatic to me.

But when you add a microphone or camera to the mix – and maybe a few reporters in your face – it might not be too far from the mark.

I help people get past this fear with Media Training, a series of direct instructional experiences that include message crafting, role playing and a joint examination of video and audio recordings of their presentations.

And while I’m pretty darn good at Media Training, everything I teach can be broken down into three factors which were identified by the Greek philosopher Aristotle more than 2,000 years ago: Logos, Ethos and Pathos.

Logos

  • This speaker’s facts are correct. I may not agree with him but he isn’t lying.

Ethos

  • This speaker means well, he is a fair trader and an advocate for my success.

Pathos

  • This speaker is passionate about this topic and his emotion is infectious.

Interestingly, these factors roughly translate to three English words that are frequently used in sequence to describe the emotions you must inspire in a prospect in order to convert them into a customer: Know, Like and Trust.

Right now you might think you couldn’t lead silent prayer in a phone booth.

But if you learn how to project Logos, Ethos and Pathos, audiences will love you.

And I can help find them in yourself.

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