I'm your ideal prospect
 I don't care about your business

I have a problem. I need it fixed. That's all I care about. 

You can blast me with Facebook ads and email messages every day and I still won't care because you're just trying to sell me.

Instead you should be trying to teach me:

• Show me that you're great at solving my specific problem
• Give me examples of others you have helped in the past
• Make it clear that solving my problem is important to you
• Give me a way to learn more without pressure or obligation

Now you have my attention.

Now I'm beginning to Know, Like, and Trust you.

Now I see you as a Generous Educator, Sincere Advocate for My Success, and Trusted Guide.

Now I can see myself doing business with you and referring you to others who share my same problem

This is the essence of Digital Media Positioning.