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I truly enjoy public speaking.
Nothing can match the energy of presenting to a roomful of smart people who are rooting for your success while standing ready to challenge your message.
But live presentations also have one inherent disadvantage – they can only reach the people who happen to be in the room at that moment in time.
At least that’s the way it used to be, before Digital Media Positioning.
Last Monday I presented an hour-long seminar in the back of a public library to an audience of just 9 people. The room was hot and stuffy but the group was small and friendly, so I took off my jacket and gave a very casual presentation.
And I added a secret ingredient, something most speakers never do. Can you see the little microphone clipped to my shirt? Using that $13.43 mic and a $5.98 app on my phone, I recorded every word.
Now, by combining that high-quality recording with the techniques I taught that day, I am able to share that same information with the entire world through audio and video, social media, email and more.
I am also writing the first edition of my fourth book, Digital Media Positioning, The Art & Science of Attracting Nothing But A-List Clients, by simply editing the transcript from the audio.
Last but not least, I am building an online course, which I will also repurpose as weekly series of video email messages you will begin receiving very shortly – if you are on my email list.
By using the Digital Media Positioning techniques I taught last Monday, any speaker can turn any presentation, long or short, before 10 or 10,000 attendees into:
- YouTube Videos
- SoundCloud Audios
- Kindle Books
- Paperback and Hardcover Books
- Blog Postings
- Online Courses
- Social Media Posts
- Email Newsletters and Autoresponders
- LinkedIn Pulse Articles
- Virtually Anything You Can Think Of
If you’d like to learn how you can use Digital Media Positioning to Speak Locally and Reach Globally, access the audio and video resources below.
And be on the lookout for my online course, coming soon to an inbox near you!
How’s your relationship with your banker?
If you’re like most small business owners it’s not very good.
In fact, you probably don’t even know who “your banker” is.
“I can have a banker?”
While many banks large and small do a lot of talking about “Relationship Banking” – particularly with small business clients – very few are taking concrete steps to initiate, grow and nuture relationships with local entrepreneurs.
M&T Bank is different. They are serious about learning how to better engage with everyday shopkeeps.
So serious in fact that they were willing to bring me in to lecture them for almost an hour on how they could do a better job.
Please click the play button above to hear the plan I gave them for building their small business book of business.
It will work for any company or professional whose products or services are targeted at entrepreneurs.
Will this be the year you establish your recognized authority?
If you’re ready to make a dramatic change in your personal and professional status in the next few months, I’m ready to give you a tremendous incentive to get started this week.
If you start right now, in the next twelve months you could achieve any or all of these changes in how you are perceived in the marketplace:
- Published, Best-Selling Author
- In-Demand Public Speaker at Meetings and Conferences
- Social Media Maven with Hundreds of Posts on Facebook, LinkedIn, Twitter
- Specialized Information Video Producer with An Awesome YouTube Channel
- Host of Your Own Podcast on The iTunes Store
- Sought-After Interview Guest for Broadcasts and Streaming Media
- Global Educator with a Personally-Branded Online School
- Local, National or Global Subject Matter Expert
Your Personal Marketing Roadmap is a customized examination of where you are today and what you need to do to achieve your goals.
Normally a $2,500 investment, I am offering a 40% discount for the first five clients who are prepared to make a commitment this week.
It’s up to you Frupe. You can take advantage of this offer and begin your authority journey immediately.
Or you can let it – and all of 2016 – pass you by without making significant progress building your personal brand.
All it takes to move forward is $1,500 and a commitment to your own success.
What’s that you say? You remember me making this same offer back in January?
Well if you were one of the folks who took me up on it then you’d be half way home by now, wouldn’t you?
Bon Voyage, Frank
Very few of us should create our own podcast.
We just don’t have the time, technical skills or temperament for the job.
But we can still squeeze gallons of Authority Juice out of podcasting by taking a much easier route – appearing as an interview guest on other people’s podcasts.
In a recent episode of Radio Free Enterprise, Authority Positioning expert Donna Gunter explains how anyone can reach thousands of engaged, targeted prospects in a very intimate way – spending 20 minutes flowing through their earbuds.
And by following Donna’s system, you can capture a surprising number of those prospects’ email addresses as part of your online marketing program.
More important for your Authority Positioning is your ability to promote and publicize every interview – before, during and after your appearance – in press releases and via social media.
Best of all is the fact that your interviews will remain on the web – and appear in Google search results – for years. And all of this value costs you nothing.
Maybe you have a face for podcasting after all. 🙂
Give a listen to find out.
Every professional has a story to tell, as does every corporation and non-profit.
But before you begin to tell that story, you must be clear regarding the message you intend to convey.
What are you trying to say? Who is your target audience? Are you looking to inform, persuade or entertain them? What do you want them to do next?
Without clear answers to these critical questions your message has virtually no chance of being communicated successfully.
Message Crafting goes further, examining not only what to say but how, how much and when.
Audience members can only process and retain a limited amount of information in any given time period. Repetition of your core message over time is critical as it is expanded it into ever-further detail with those constituents who are particularly engaged in the conversation.
Using our proprietary Message Onion strategy, we build your story in layers.
- The Seed is your tagline or mission statement – one sentence max
- Your Elevator Pitch describes your service and target market in 60 seconds or less
- Your Spotlight Presentation is a five-minute networking breakfast talk
- Your Shark Tank Speech is a ten-minute investor presentation with five slides
- Your TED Talk is 18-20 minutes which can be transcribed into a short Kindle
- Your Keynote Presentation is 45-60 minutes of anecdotes & examples
- Your Workshop is 3 hours of intense instruction with role play and activities
- Your Boot Camp is 2 days with enough content create a hardcover book
Once you understand what you message is – at each of these levels of detail – you can then communicate it in media ranging from tweets and blog posts to printed books and online courses.
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