Frank Felker Speaking

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I truly enjoy public speaking.

Nothing can match the energy of presenting to a roomful of smart people who are rooting for your success while standing ready to challenge your message.

But live presentations also have one inherent disadvantage – they can only reach the people who happen to be in the room at that moment in time.

At least that’s the way it used to be, before Digital Media Positioning.

Last Monday I presented an hour-long seminar in the back of a public library to an audience of just 9 people. The room was hot and stuffy but the group was small and friendly, so I took off my jacket and gave a very casual presentation.

And I added a secret ingredient, something most speakers never do. Can you see the little microphone clipped to my shirt? Using that $13.43 mic and a $5.98 app on my phone, I recorded every word.

Now, by combining that high-quality recording with the techniques I taught that day, I am able to share that same information with the entire world through audio and video, social media, email and more.

I am also writing the first edition of my fourth book, Digital Media Positioning, The Art & Science of Attracting Nothing But A-List Clients, by simply editing the transcript from the audio.

Last but not least, I am building an online course, which I will also repurpose as weekly series of video email messages you will begin receiving very shortly – if you are on my email list.

By using the Digital Media Positioning techniques I taught last Monday, any speaker can turn any presentation, long or short, before 10 or 10,000 attendees into:

  • YouTube Videos
  • SoundCloud Audios
  • Kindle Books
  • Paperback and Hardcover Books
  • Blog Postings
  • Online Courses
  • Social Media Posts
  • Email Newsletters and Autoresponders
  • Whitepapers
  • LinkedIn Pulse Articles
  • Virtually Anything You Can Think Of

If you’d like to learn how you can use Digital Media Positioning to Speak Locally and Reach Globally, access the audio and video resources below.

And be on the lookout for my online course, coming soon to an inbox near you!




 

 

The Billion Dollar Airline Seat

Ever heard of “Crisis Communications”?

It’s a specialty in the Public Relations world that deals with successfully addressing and defusing a PR crisis using nothing more than words and images.

Companies that ignore it do so at their peril. Just ask United Airlines.

I’m not going to address the merits or demerits of what occurred on the plane. I know nothing about airline regulation, safety or personnel policies.

I am addressing United’s ham-handed, bone-headed reaction to what should have been immediately identified as a crisis – one that may end up costing the company one billion dollars or more in lost revenue and market capitalization.

Here are the 15 steps every company needs to take at a time like this:

  1. Don’t get caught flatfooted. It’s going to hit the fan someday. Be prepared.
  2. Immediately identify the Crisis for what it is and get all hands on deck.
  3. Accept that you are not going to come out of this unscathed.
  4. Never blame the victim.
  5. Don’t use jargon.
  6. Assign one person to speak for the company and stick with them.
  7. Commit to telling the complete truth. It is your only ally.
  8. Take control of the story. Become the most reliable information source.
  9. Recognize the public’s insatiable need to know – and know right now!
  10. Respond quickly, acknowledge concern, ask for time to gather information.
  11. Put out an action-item statement ASAP – within 24 hours.
  12. Use the media focus to your advantage. Get your message out everywhere.
  13. Gather and disseminate new information on an ongoing basis. Daily briefings.
  14. Lather, rinse, repeat until the public gets bored or the news cycle moves on.
  15. Put out a comprehensive report after the dust settles and tempers cool.

Remember, the cover-up is always worse than the crime.

We all make mistakes. Acknowledge yours, explain why the choice was made at the time and what you’ve learned from the regrettable outcome.

Or sit back and watch your company be vilified for weeks while losing hundreds of millions of dollars.

And get fired.

The choice is yours.

Authority Positioning for Business Bankers

How’s your relationship with your banker?

If you’re like most small business owners it’s not very good.

In fact, you probably don’t even know who “your banker” is.

“I can have a banker?”

While many banks large and small do a lot of talking about “Relationship Banking” – particularly with small business clients – very few are taking concrete steps to initiate, grow and nuture relationships with local entrepreneurs.

M&T Bank is different. They are serious about learning how to better engage with everyday shopkeeps.

So serious in fact that they were willing to bring me in to lecture them for almost an hour on how they could do a better job.

Please click the play button above to hear the plan I gave them for building their small business book of business.

It will work for any company or professional whose products or services are targeted at entrepreneurs.

Storytelling

When you want to send a message, you have a lot of channels to choose from:

  • Email
  • Blog Post
  • Podcast
  • Tweet
  • White Paper
  • LinkedIn Article
  • Facebook Post
  • Phone Conversation
  • Google Hangout
  • Smoke Signals
  • Carrier Pigeon

But no matter which you use, that’s not really what you’re doing.

What you’re doing is telling a story. The other part is just the medium.

We all love stories. Be sure to tell good ones!

Your Personal Marketing Roadmap

Will this be the year you establish your recognized authority?

If you’re ready to make a dramatic change in your personal and professional status in the next few months, I’m ready to give you a tremendous incentive to get started this week.

If you start right now, in the next twelve months you could achieve any or all of these changes in how you are perceived in the marketplace:

  • Published, Best-Selling Author
  • In-Demand Public Speaker at Meetings and Conferences
  • Social Media Maven with Hundreds of Posts on Facebook, LinkedIn, Twitter
  • Specialized Information Video Producer with An Awesome YouTube Channel
  • Host of Your Own Podcast on The iTunes Store
  • Sought-After Interview Guest for Broadcasts and Streaming Media
  • Global Educator with a Personally-Branded Online School
  • Local, National or Global Subject Matter Expert

Your Personal Marketing Roadmap is a customized examination of where you are today and what you need to do to achieve your goals.

Normally a $2,500 investment, I am offering a 40% discount for the first five clients who are prepared to make a commitment this week.

It’s up to you Frupe. You can take advantage of this offer and begin your authority journey immediately.

Or you can let it – and all of 2016 – pass you by without making significant progress building your personal brand.

All it takes to move forward is $1,500 and a commitment to your own success.

What’s that you say? You remember me making this same offer back in January?

Well if you were one of the folks who took me up on it then you’d be half way home by now, wouldn’t you?

Bon Voyage, Frank

Frank Felker
703-982-0894
@frankfelker

Pitch Anything

Have you ever tried to reason with a reptile?

You do it every day. I’m doing it right now.

In his incredible book Pitch Anything, Oren Klaff explains the single biggest reason most sales presentations – or proactive communication efforts of any kind – fail miserably:

The speaker’s cerebral cortex is trying to use facts to convince the listener’s lizard brain to do something.

Every inbound message is first processed by this primitive, survival-oriented area of our brain which instantly evaluates any stimulus to determine which of these three things it represents:

  1. A meal
  2. A mating opportunity
  3. A threat to our existence

If you are none of these things it will ignore you and return to scanning the horizon.

Your worst play is to be boring or needful which classifies you as a threat, consuming cognitive cycles which could be used more productively elsewhere. You gotta’ go.

The best you can hope to do is present novelty, generate curiosity and desire with a short, interesting story filled with imagery.

Lizard likey.

An argument could be made that Albert Einstein is remembered as the greatest genius of the 20th century not because of the complexity of his theories but rather the simplicity of his explanations.

E=MC2, Frank

“You have to learn the rules of the game. And then you have to play better than anyone else.”

Albert Einstein

16 Personal Branding Tips for 2016

Happy New Year!

Here are 16 ways you can dramatically improve your personal brand and elevate your level of recognized authority in the coming year.

Implement just the first three and we’ll be seeing you on the red carpet by fall.

Put all 16 to work and there’s little doubt you’ll be participating in the 2020 Presidential debates!

  1. Microspecialize
  2. Get Your Story Straight
  3. Write That Book
  4. Present an Attractive Character
  5. Educate and Advocate
  6. Book Your Podcast Tour
  7. Generate Content
  8. Teach That Class
  9. Get A Little Famous On Facebook
  10. Generate Publicity (even if you’re introverted)
  11. Face Death
  12. Prepare for Digital Prime
  13. Become A Star
  14. Make News Before It’s News
  15. Start The Snowball Rolling
  16. Make It Stick

Wishing you the greatest success in 2016, Frank

Dan Martell's Authority Engine

Canadian entrepreneur Dan Martell has a simple Authority formula.

Starting with the objective of generating the most traffic with the least effort, Dan does the following for every firm and project he lays his hands on:

  1. Creates a list of the top 10 most frequently asked questions (FAQs) he hears
  2. Produces individual YouTube videos which directly answer each question
  3. Extracts the audio from the video
  4. Transcribes the audio into text which is then edited and synopsized

Dan then repurposes, publishes and promotes that content into:

  1. Blog Posts
  2. YouTube Channel
  3. Facebook Posts
  4. Instagram Quotation Graphics
  5. Tweets
  6. Email Autoresponders
  7. White Papers & eBooks
  8. Downloadable mp3s
  9. Kindle, Paperback and Hardcover Books
  10. Not to mention a butt-kicking FAQ section on his website

Dan swears that this is how he has built and sold multiple businesses like Clarity and Flowtown, generating millions of dollars for himself and his investors.

If you’re ready and willing to follow Dan’s model I am able to make it happen.

And, just like that, 2016 is shaping up to be your best year ever!

Booking Your Podcast Tour with Donna Gunter

Very few of us should create our own podcast.

We just don’t have the time, technical skills or temperament for the job.

But we can still squeeze gallons of Authority Juice out of podcasting by taking a much easier route – appearing as an interview guest on other people’s podcasts.

In a recent episode of Radio Free Enterprise, Authority Positioning expert Donna Gunter explains how anyone can reach thousands of engaged, targeted prospects in a very intimate way – spending 20 minutes flowing through their earbuds.

And by following Donna’s system, you can capture a surprising number of those prospects’ email addresses as part of your online marketing program.

More important for your Authority Positioning is your ability to promote and publicize every interview – before, during and after your appearance – in press releases and via social media.

Best of all is the fact that your interviews will remain on the web – and appear in Google search results – for years. And all of this value costs you nothing.

Maybe you have a face for podcasting after all. 🙂

Give a listen to find out.

Message Crafting

Every professional has a story to tell, as does every corporation and non-profit.

But before you begin to tell that story, you must be clear regarding the message you intend to convey.

What are you trying to say? Who is your target audience? Are you looking to inform, persuade or entertain them? What do you want them to do next?

Without clear answers to these critical questions your message has virtually no chance of being communicated successfully.

Message Crafting goes further, examining not only what to say but how, how much and when.

Audience members can only process and retain a limited amount of information in any given time period. Repetition of your core message over time is critical as it is expanded it into ever-further detail with those constituents who are particularly engaged in the conversation.

Using our proprietary Message Onion strategy, we build your story in layers.

  • The Seed is your tagline or mission statement – one sentence max
  • Your Elevator Pitch describes your service and target market in 60 seconds or less
  • Your Spotlight Presentation is a five-minute networking breakfast talk
  • Your Shark Tank Speech is a ten-minute investor presentation with five slides
  • Your TED Talk is 18-20 minutes which can be transcribed into a short Kindle
  • Your Keynote Presentation is 45-60 minutes of anecdotes & examples
  • Your Workshop is 3 hours of intense instruction with role play and activities
  • Your Boot Camp is 2 days with enough content create a hardcover book

Once you understand what you message is – at each of these levels of detail – you can then communicate it in media ranging from tweets and blog posts to printed books and online courses.