Home Authority Theory & Principles Has USA Today Lost Its Authority?

USA Today

Examine this page and imagine USA Today is featuring you,
doing what you do.


Frank Felker Directing Video at George Washington University

Think that would confer some authority on your bad self?

Now picture it posted on all your social profiles. Shoot, even your kids will look at you differently.

Maybe the venerable USA Today brand hasn’t lost its mojo after all.

Only one way to be sure.