Home Authority Theory & Principles The Power of Podcasting

The Official BNI PodcastEver thought about launching a podcast?

Dr. Ivan Misner never had, until I persuaded him back in 2007 that it was the perfect way to communicate directly with his tens of thousands of BNI members scattered around the globe.

We started out small but I am happy to report that this week he’ll publish Episode 400.

The next year Isagenix, the $500 million Arizona nutrition and skincare company, hired me to launch their official podcast.

The Official Isagenix PodcastToday they have thousands of episodes organized into four different categories with scores more being produced every month.

Over the past eight years, these two international organizations have reached millions of listeners through this powerful audio medium.

And I’m proud to say they all of have one thing in common:

I am their Podfather.

So, if you’ve decided it’s time to launch your podcast, you know who to call.