Digital Media Positioning Blog

TV Ad Targeting has finally gotten so precise that you can now send 30-second movies about your company to specific residential addresses.

I’ve taken everything I know about television advertising and taught it to my new friend, Dan The TV Ad Man.

Why do people visit your website? Because they have the problem that you solve. Worn-out carpeting, leaky roof, broken air conditioner, etc. They search Google for local solution providers and find a link to your site. And, after clicking that link, 70% or more will bounce away after 5 seconds or less. How many of

Imagine, if you will – You and me, working together to broadcast One Million Television Ads. One Million Ads about your business. The people you help. The problems you solve. Nothing But Your Brand. Your Phone Number. Your Website. Your Happy Clients. At 30 seconds each, that would be over 8,000 hours of unskippable paid programming. Seen exclusively by

Are you familiar with The Customer’s Journey? It’s the path every one of your current clients followed to first buy from you. They went from Stranger to Suspect to Prospect to Customer to Client. Step by step, over a period of time. Sometimes a very long time. Fortunately, TV Ads dramatically accelerate that journey, every

Happy Spring – The warmer weather is here and, along with it, severe storm season. If you’re a roofer, flooring contractor, landscaper, tree surgeon, or restoration company, you need to be ready to respond – on television. Storm Damage Can Be Highly Localized Big storms, like blizzards, hurricanes, and tornadoes, can affect a large geographic