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Washington, DC is an unusual media market. In addition to homeowners and hobbyists, our local audience includes: That’s why, when driving home from work, you’re likely to hear an ad from Lockheed Martin for the F-35 Joint Strike Fighter on News Radio, WTOP. Click this link or the video above to see the F-35 Joint Strike
It was a big night at FedEx Field. The NFL’s Washington Commanders were playing their first home pre-season game in front of their new owner, billionaire Josh Harris. And Mr. Harris was asked to appear in the broadcast booth, between Troy Aikman and Joe Buck, to say a few words to the television audience. But
Tell me about your best customer. Who is that great client that brings you the most revenue, or the one with which you most enjoy working? And how did they transform from being a complete stranger to becoming your best customer? Even if you weren’t aware, it happened over time, through a series of five
Ever thought about doing some TV Advertising? If you’re like most business owners, your answer is probably no. Too expensive. Too complicated. Too hard to measure results. But that answer is so 2022. Let me ask you to reconsider based on the way TV ads work today. In 2023, Connected TV allows you to present
Will you marry me? I didn’t think so. Why would you? We don’t know each other well enough for me to even ask that question. This is the same reason why 90% of even your most ideal buyers will refuse to purchase your product or service within the first month of being introduced to it.
Have you ever been to Spain? I have not, but I do remember the Three Dog Night song that asked the same question. The point is that I have a client who is spending a month vacationing there right now, and becoming Zip Code Famous the whole time. How is that possible? La Sagrada Familia, the Barcelona
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