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Will this be the year you establish your recognized authority? If you’re ready to make a dramatic change in your personal and professional status in the next few months, I’m ready to give you a tremendous incentive to get started this week. If you start right now, in the next twelve months you could achieve any or
Have you ever tried to reason with a reptile? You do it every day. I’m doing it right now. In his incredible book Pitch Anything, Oren Klaff explains the single biggest reason most sales presentations – or proactive communication efforts of any kind – fail miserably: The speaker’s cerebral cortex is trying to use facts
Happy New Year! Here are 16 ways you can dramatically improve your personal brand and elevate your level of recognized authority in the coming year. Implement just the first three and we’ll be seeing you on the red carpet by fall. Put all 16 to work and there’s little doubt you’ll be participating in the
Canadian entrepreneur Dan Martell has a simple Authority formula. Starting with the objective of generating the most traffic with the least effort, Dan does the following for every firm and project he lays his hands on: Creates a list of the top 10 most frequently asked questions (FAQs) he hears Produces individual YouTube videos which directly
Very few of us should create our own podcast. We just don’t have the time, technical skills or temperament for the job. But we can still squeeze gallons of Authority Juice out of podcasting by taking a much easier route – appearing as an interview guest on other people’s podcasts. In a recent episode of
Every professional has a story to tell, as does every corporation and non-profit. But before you begin to tell that story, you must be clear regarding the message you intend to convey. What are you trying to say? Who is your target audience? Are you looking to inform, persuade or entertain them? What do you want
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