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Beverly Hills 90210? Yes, the iconic 1980s prime time soap opera has an important lesson to share about how to maximize your authority on Facebook – and all social media platforms. Once again, I give a tip of the hat to authority marketing guru Brian Horn for presenting this incredible analogy between serial television and
Authority Positioning can work for anything – animal, mineral or vegetable. A perfect example is The Star of Artaban, a 287-carat star sapphire currently housed at the Smithsonian Institution’s Museum of Natural History. If you search the Internet for The Star of Artaban about all you will find is what I just told you above,
Ever feel like you know something is about to happen? Sometimes that’s because you’re the one who is about to make it happen. It’s that way with publicity and authority positioning. You can make things happen. A Great Example My client Dr. Stacia Kelly will be publishing her fifth title Trim, Fit, Happy You on July
Nothing succeeds like success. This is especially true when it comes to Authority Positioning. People will much more readily recognize your expertise if others do first. Social Proof is a powerful thing. So it’s critical to leverage every bit of coverage you get for as long as you can – to make sure everyone knows about
Presentation made by Frank Felker onMay 7, 2015, in Alexandria, Virginia for theSoutheast Fairfax Development Corporation
I’ve just learned the secret to always looking your best! Create your own Attractive Character and place it front and center in all your messages. To a greater or lesser degree, what you see above is the blueprint that every recognized expert uses to tell us who they are and why we should care. And
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