Would you like to lose 5 pounds this week? Sorry, I can’t help you with that. But I know who can. Dr. Stacia Kelly is a holistic health coach, clinical hypnotherapist and writer who helps people live happier, healthier lives. And, as of this morning, Dr. Stacia Kelly is also an Amazon Best-Selling Author. That’s right, Dr.

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Beverly Hills 90210? Yes, the iconic 1980s prime time soap opera has an important lesson to share about how to maximize your authority on Facebook – and all social media platforms. Once again, I give a tip of the hat to authority marketing guru Brian Horn for presenting this incredible analogy between serial television and

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Authority Positioning can work for anything – animal, mineral or vegetable. A perfect example is The Star of Artaban, a 287-carat star sapphire currently housed at the Smithsonian Institution’s Museum of Natural History. If you search the Internet for The Star of Artaban about all you will find is what I just told you above,

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Ever feel like you know something is about to happen? Sometimes that’s because you’re the one who is about to make it happen. It’s that way with publicity and authority positioning. You can make things happen. A Great Example My client Dr. Stacia Kelly will be publishing her fifth title Trim, Fit, Happy You on July

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Nothing succeeds like success. This is especially true when it comes to Authority Positioning. People will much more readily recognize your expertise if others do first. Social Proof is a powerful thing. So it’s critical to leverage every bit of coverage you get for as long as you can – to make sure everyone knows about

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Presentation made by Frank Felker onMay 7, 2015, in Alexandria, Virginia for theSoutheast Fairfax Development Corporation

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