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[caption id=”attachment_390″ align=”alignright” width=”220″] Tim Davis[/caption] Let’s play a word-association game… What’s the first thing that comes to your mind when I say Target Marketing? Pain? Extreme boredom? Complete confusion? Utter disregard? If you answered yes to any of those questions, your business is probably suffering. I believe we all need to focus our marketing
Ever thought about launching a podcast? Dr. Ivan Misner never had, until I persuaded him back in 2007 that it was the perfect way to communicate directly with his tens of thousands of BNI members scattered around the globe. We started out small but I am happy to report that this week he’ll publish Episode
Would your friends describe you as “sticky”? I’m talking about your story, your elevator speech. Does it stick with people after they leave your company? Could someone recite it correctly to the next person they meet, even just a few minutes later? Probably not. Creating a sticky story is not easy but it can be
You and Barbara Corcoran have a lot in common. You’re smart, successful, respected by your peers and really good at what you do. But here’s where you two differ: Barbara has transformed her success into recognized authority. Her story is well known and often told but it really comes down to this – she made
Different sounds trigger different reactions in different people. But, for most of us, there is one sound that demands our immediate attention. The strong metallic noise made by a shotgun being racked is so recognizable and emotionally provocative that it is used almost incessantly in films and television. Even people who have never held a
Think Authority Positioning could never affect your purchase decisions? Hmm… Well, let’s say you have two options when choosing a contractor to remodel your bathroom. Contractor Number One is a nice guy. He goes to church, is active in the community and seems to know what he’s doing. Contractor Number Two has published several books with
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