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‘Tis the season for new beginnings. So why not resolve to make 2015 the year that you become a Recognized Authority? Over the next few months you could achieve one or more of the following: Become A Best-Selling Author Appear On Scores of News Sites Including Affiliates of FOX, ABC, CBS & NBC Have Your
Not everyone is looking for venture capital. But, for those who are, nothing is more important than their “pitch,” the presentation they make to prospective investors. And while tight writing and passionate delivery are critical, none of that matters if you can’t persuade a qualified investor to sit down and listen. On a recent episode
Recognized Authorities come in four flavors: Everyman | Defender | Drill Sargent | Wizard In order for people to accept what we have to say, they need to know where we’re coming from first. Which of these Authority Avatars fits you best? The Everyman Also known as “If he can do it I can do
Brian Horn understands Recognized Authority. He has been featured in media outlets like ABC, CBS, Forbes and Advertising Age. The Wall Street Journal said of Brian: Horn’s ability to make a client into the Google Authority of their niche is simply remarkable. And, as the Journal stated, after achieving expert status himself, Brian has helped
As I mentioned in a recent post entitled Doing Well By Doing Good, I donate my services to non-profit groups that support our veterans. One of those groups is Mission: Entrepreneur, where I was formerly the volunteer Director of Communications. That group’s mission is to Inspire, Encourage and Support Veterans to Grow, Build and Scale Successful Businesses. The goal is
But I’m NOT an “expert!” I’m always surprised when successful people tell me that. They like the idea of Authority Marketing, like the speaking opportunities, prestige, higher revenue potential, and powerful sales channel it represents but they don’t feel comfortable with the idea of being presented as an industry expert. My response is always the
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