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Hundreds of Great Marketing Ideas for Your Business
How would you like your own trade magazine column? Landing one is not as hard as you think. It turns out that magazines need content. Back in the early 1990s I wanted to position myself as a digital technology expert in the printing industry. I noticed that the biggest magazine in my niche had no
Dogs are a pretty big deal. Americans own over 80 million of these furry friends and their care and feeding represents a $25 billion annual industry. And along the Atlantic Coast of Georgia and South Carolina is an area locals call The LowCountry. There are a few dogs down there along with a pretty exceptional
You’re probably familiar with BNI. As the world’s largest business networking organization, BNI has over 100,000 members in 66 countries and generated over $6.5 billion in referral business in 2013 alone. Back in 2007, I contacted BNI’s Founder Dr. Ivan Misner and suggested we start a podcast as a way for him to Educate and Advocate
You can’t call yourself an Expert – Like most monikers or titles, it has to be conferred upon you by someone else. It will only stick if others consistently use it to refer to you. What you can do is position yourself as an Educator in your industry and an Advocate for the success of
Do you have the tools required to become a Recognized Authority in your industry? Would you even want to? For some of us, success is its own reward. But for many people, myself included, being recognized as an authority is very important. Not only for status but for profit. Industry experts command higher fees, rank
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