It can be easy to forget about your YouTube channel. After all, unlike Facebook, LinkedIn, or Instagram, you’re not trolling your YouTube channel 10 times a day to see what all your homeys are up to. But that doesn’t mean people aren’t checking you out on YouTube, 24/7/365. Finding you when searching for answers to their questions,

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Friends don’t let friends shoot vertical videos. At least that’s an idea I’ve been trying to promote for the last ten years. After all, our eyes are positioned left-and-right, not up-and-down. Isn’t that right, Flounder? Recently, however, I’ve come around to the idea that, while widescreen (16:9) format is great for watching on your tablet,

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Digital Media Positioning is making a major transition. Due to overwhelming client demand, we are moving our focus exclusively to video. Video production, marketing, distribution, advertising and promotion. In the last year alone we have produced videos for: And we have additional projects currently in production for: The market has spoken. Video is the most

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I thought I didn’t understand Federal buyers. But I was wrong. As a lifelong DC-area resident who has built a career in marketing, I have fended off many requests over the years from aspiring Federal contractors, asking me to help them market their wares to the government. “I don’t know anything about government buyers,” I

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Have you ever heard of Michael and Son? How about Len The Plumber, Long Fence, or Case Design and Remodeling? If you live anywhere in the Greater Washington, DC area you know who I’m talking about. These companies have invested hundreds of thousands – perhaps millions – of dollars blanketing the entire region with slickly-produced

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When you hear the term “eCommerce,” what comes to mind? Shopify? eBay? Amazon? Etsy? Alibaba? There are probably thousands of platforms where we can buy and sell products online these days. But what if you’re not selling a product? What if you are a coach, consultant, therapist, attorney, yoga instructor or other professional who is

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