Does the word “Sales” make you cringe?
If so, you are not alone. For many business owners Marketing is a mystery and Sales is a dirty word.
That’s why I was so excited when Tony Hoty, a marketing and sales leadership expert to the home improvement industry, agreed to share some of his knowledge with my audience on Radio Free Enterprise this week.
Here’s how I received my sales education:
Back in 2003, as a long-time business owner, I thought I knew what sales was all about. But I was just kidding myself.
My ignorance on the topic had cost my company hundreds of thousands of dollars in never-seen new clients over the course of many years. But I didn’t know it.
I didn’t know what I didn’t know. And I’m willing to bet that, when it comes to sales, you don’t know what you don’t know either.
My introduction to a true sales culture came immediately after the dot-com collapse. My tech startup had folded and I found myself with a six-figure lifestyle and a zero-figure income. I had a family to feed, a mortgage to pay, and bills piling up.
Out of desperation, I took a job as a salesman for a multimillion-dollar home improvement company and, though I started out very slowly, by the end of the year I was the top producer in the company and had completely turned my fortunes around.
What I learned on that job about the power of a professional sales culture is what Tony Hoty is all about. And if you haven’t had the advantage of a sales baptism by fire like I did, I encourage to listen to what Tony has to share on the topic.
Please join us this Thursday morning at 10 o’clock eastern time as our conversation streams live on your choice of:
What you learn from Tony could make you millions over the life of your business.
Frank Felker
703-982-0984
“Well-trained salespeople command a higher price for their products and services. If you cannot clearly communicate and demonstrate your value then you are forced to accept whatever price the consumer decides.”
Tony Hoty | Marketing and Sales Leadership Expert
