Comparatively speaking, very few businesses run ads on YouTube.
I mean, most business owners have at least experimented with Facebook ads or Google Pay Per Click ads.
But less than 9% have ever even TRIED YouTube advertising. And I think I know why.
Video Production
Simply put, YouTube ads are videos, and therefore require everything a Facebook ad does (copywriting, targeting, budget, management), PLUS video production.
I’m pretty sure that’s the show stopper.
The blue graphic bar above is an example of a YouTube Overlay Ad
YouTube Overlay Ads
But it turns out that you CAN run ads on YouTube that will elevate your brand AND generate click-throughs WITHOUT ever picking up a camera. How?
By creating overlay images like the blue bar near the bottom of the video image above.
But Do They Work?
In a word: Yes.
Last month, I ran the image ad you see above for seven days, generating these results:
- 31,273 Impressions (30 secs or until viewer clicked it shut)
- 312 Click-Throughs (to my website)
- $71.38 Total Investment (approx. $10 per day)
That’s exactly a 1% CTR (Click-Through Rate) and a 23-cent CPC (Cost Per Click).
Not bad for a static graphic image with no video production required, targeted at my prime prospects and golden nugget zip codes.
Will It Work For You?
The only way it can’t work for you is if you don’t try it.
Let’s pick up the phone. Let’s give us a call.
Frank Felker
703-982-0984
“A picture paints a thousand words.”
Ancient Proverb
