Have you ever heard of a Lead Magnet?
It’s a free product or service you offer to targeted strangers in exchange for their email address.
If the offer is attractive enough, it can serve you in many ways:
- Respondents self-qualify (I’m interested!)
- You grow your email list, Facebook & Google retargeting audiences
- You have permission to continue communicating with them
- This “warm” audience will be more receptive to future marketing messages
An example is a campaign I’ve just launched for Frank Felker School of Business that offers a free copy of my bestselling book, Unlocking The M Cube: How to Master the Six Sides of Small Business Success.
I’ll be posting ads on Facebook, YouTube and LinkedIn, targeting business owners, directing them to a single-page website: TheMCube.com
Once there, they have only one choice; get the book or don’t. That’s the job of an effective landing page.
The amazing thing is that they don’t have to register in order to demonstrate their interest in the offer and join a warm (receptive) audience.
I’ll keep you updated on my results.
In the meantime, if you’d like to learn how to create and employ a lead magnet to attract qualified prospects to your message, reply to this email or give me a call.
Frank Felker
703-982-0984
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker | American Business Consultant, Educator and Author
