Are you familiar with The Customer’s Journey?
It’s the path every one of your current clients followed to first buy from you.
They went from Stranger to Suspect to Prospect to Customer to Client.
Step by step, over a period of time. Sometimes a very long time.
Fortunately, TV Ads dramatically accelerate that journey, every time, every step of the way.
From STRANGER to SUSPECT with Branding
Market Research indicates that – without television advertising – less than 5% of all homeowners in a given Zip Code have ever even heard of your company – much less purchased from you. You can be sure that everybody knows your name by blanketing their neighborhood with thousands of TV Ads every month.
From SUSPECT to PROSPECT by Supporting Google Search Ads
Suspects are qualified Prospects who have heard of you and know what you do, but they’re still a little suspicious of your messaging because you’ve only just met. A little more time seeing your ads on TV solves that problem – and increases the click-through rate (CTR) on your Google Search ads.
How can TV increase CTR? Well, which Google ad would you click on – the one from the company you’re constantly seeing on TV or the one from a company you’ve never heard of before? I thought so.
From PROSPECT to CUSTOMER at The Kitchen Table
A Customer is a one-time, first-time buyer of your product or service. As a veteran of over 500 in-home sales calls, I can tell you that TV had already established my credibility before I ever entered my prospects home, hoping to make them my newest customer.
How? My company invested heavily in television advertising week after week, month after month. Believe me when I tell you, Branding Directly Supports Sales. Your existing salespeople’s closing rates will dramatically increase after your television ads start working their magic.
From CUSTOMER to CLIENT Over the Back Fence
Repeat and Referral Sales are much easier to generate than New Customer Relationships. You’ve probably heard that they are TEN TIMES easier to generate. And yet, most companies completely ignore these prime sources of revenue.
Who will your satisfied customers feel more comfortable calling back to their home and referring to their friends and neighbors: the company we all see on TV every week or a company almost nobody has ever heard of. There is no question that your ad spend not only attract new customers. It’s also an investment in Repeat and Referral Business.
The Halo Effect
It’s a fact. Television supports and accelerates the Customer’s Journey every step of the way. The magic spell it casts is often referred to as The Halo Effect.
But It Can’t Work if You Won’t Use It
Click this link to schedule a 15-minute no-obligation call where I can answer all of your questions and explain The Halo Effect of Television Advertising in more detail.
Frank Felker
571-586-5230
The halo effect is a cognitive bias that occurs when our initial impression of someone unconsciously shapes our whole perception of the individual. The same thing can happen with people, brands, or products.
Kassiani Nikolopoulou | Greek Writer
