Ever thought about launching a podcast?
Dr. Ivan Misner never had, until Digital Media Positioning founder Frank Felker persuaded him back in 2007 that it was the perfect way to communicate directly with his tens of thousands of BNI members scattered around the globe.
Today The Official BNI Podcast has produced over 600 episodes, which places his show in the top one-half of one percent of all podcasts ever launched, based on pure longevity.
In 2008 Frank was hired by Isagenix, the $500 million Arizona nutrition and skincare company, to launch The Official Isagenix Podcast.
Today Isagenix has thousands of episodes organized into four different categories with scores more being produced every month.
These two international organizations have now reached millions of listeners around the world through this powerful audio medium – podcasting – which today boasts over 1 billion subscriptions on the iTunes Store alone.
Becoming A Podcast Guest
Creating your own podcast and consistently producing new episodes can be a daunting challenge. An alternative approach that can produce tremendous results with less commitment of time and treasure, is being interviewed on other people’s podcasts.
Using this approach, you can reach tens of thousands of interested listeners while receiving the implicit (and often explicit) endorsement of the host, which the audience sees as a thought leader on the topic.
Adding a strategic marketing message and tactics for turning that podcast’s listeners into your customers can produce dramatic results in much less time than it would take to create your own podcast and build a similarly valuable audience.
Live Streaming
Recently, another powerful communication tool has become available. Anyone with a smartphone can now produce a live video program and instantly distribute it live around the world at no cost.
But how much time can you expect your audience to spend watching a poorly-produced stream with fuzzy, shaky video and bad audio?
Today’s web viewer expects you to respect their time and sensibilities. And that requires you to invest the time and treasure into procuring the right equipment and learning the best practices.
Our team has been producing video for over 30 years, podcasts for almost 15 years, and live web video interviews for more than 5 years.
Now we’re streaming live on Facebook, YouTube, and this website.
Click here to be notified when our next live stream is on the air.
Have a question about podcasting or live streaming?
Let’s talk.
703-982-0984
info@digitalmediapositioning.com
