Well, it has finally happened.
TV Ad Targeting has finally gotten so precise that you can now send 30-second movies about your company to specific residential addresses.
Not just homes in certain towns or zip codes. Not just people who earn enough money to be “good prospects” or whose past search history indicates they “might be interested” in what you have to offer. Not past website visitors or lead magnet downloaders.
Specific Individuals’ Home Addresses.
Sounds Good, Frank. But Whose Addresses Should Send My Ads To?
Past purchasers of your product or service.
This is your opportunity to remind, reintroduce, and/or upsell your past customers more of the same – or introduce them to new or complimentary products of which they may not currently be aware.
As Marketing guru Frank Kern likes to say, “Nobody buys like a buyer.” By which he means that someone who has actually transacted with you in the past is much more likely to buy again than someone who just exchanged their email address for a free report.
And, we all know that it is much easier to sell more to an existing customer than to a stranger.
Some Restrictions Do Apply
First off, your list must contain at least 20,000 records. If you’re an eCommerce merchant that should not be a difficult threshold to meet. Even bricks-and-mortar companies who have been around a few years could probably find that many past customers if they have a good CRM.
Also, each record must contain a first and last name and complete mailing address, including zip code.
And That’s It!
Just send us your database and we’ll upload it to the platform and start running your ads on every channel they offer, from ESPN to HGTV, Paramount to The Weather Channel.
We can’t dictate what channels our clients should watch so, with this type of campaign at least, I would just put your ads and every channel available. Your ads will find your customers no matter what they are watching on TV.
But Frank, I Don’t Have Any TV Ads Ready To Run
Have no fear. We are a full-service agency that can handle all the creative for you. We will produce one or more hard-hitting, response-generating ads for you in no time!
Let’s Pick Up The Phone! Let’s Give Us A Call!
If you’d like to learn more, please click this link to schedule a meeting to learn more. Or, better yet, just pick up the phone and give me a call at 703-473-8885 right now!
Frank Felker
703-473-8885
There’s no place like home
Dorothy
