I was in the printing business for decades –
As a result, I know a thing or two about direct mail.
I know how much it costs, its effectiveness, production requirements – you name it.
So, when I tell you that TV Ads Kick Postcard Butt All Day Long, you can believe me.
SIZE
- The 86″ screen in the photo above covers 3,150 square inches
- The average 60″ American TV screen covers 1,537 square inches
- The 6″ x 8″ postcard circled in red covers 48 square inches
COST
- 10,000 postcards will cost you between 75c and $1.00 each – all in
- Local TV Ads cost between 3.6c and 10c each depending upon how many you buy
- The minimum required purchase is 15,000 ads @ 10c each – all in
EMOTIONAL IMPACT
- A postcard is a flat piece of paper with still images and text
- TV Ads are 30-second movies with music, people talking, images of you, your logo, your employees, your store, your fleet, your customers, your website, etc.
ATTENTION SPAN
- The average postcard will go Left-Hand-Right-Hand-Trashcan in under five seconds, never to be seen again
- Your Television Ads Run for a full 30 Seconds, Over-and-Over-and-Over again…
CREDIBILITY BY ASSOCIATION
- Postcards appear in the mailbox alongside lots of bills and other junk mail
- TV Ads appear on the big screen alongside your favorite channels, shows & stars
LEAN FORWARD AND SQUINT
- Postcards require customers to put on their glasses, focus on the words, and read
LEAN BACK AND RELAX
- TV Ads communicate directly with your client’s brain while it’s in the Alpha State
That’s Why It Ain’t a Fair Fight
By every metric, TV Ads beat postcards hands-down all day long. The only difference is that you’ve never tried TV Ads before. And that’s why I’ve done everything I can to make it easy and inexpensive for you to put your company on television.
So Let’s Get Started!
Click this link to schedule a 15-minute no-obligation call where I can answer all of your questions and let you know just how incredibly affordable it is to become Zip Code Famous. We can have your ad up & running in less than 30 days.
571-586-5230
It’s not easy sending someone a postcard.
The size and shape of the card cut you down to size.
Ron Padgett | American Poet & Essayist
