Have you ever read the bestselling book, The Go-Giver?
After I finished reading it the first time I turned around and read it again, just to make sure I had squeezed all the wisdom from it that I could.
That 2007 title, co-authored by Bob Burg and John David Mann, was the first of what are now four books in the Go-Giver series, the latest of which is The Go-Giver Influencer.
This past Thursday, it was my great pleasure and privilege to speak with Bob Burg about this latest book and learn more about its essential message.
The 5 Secrets of Genuine Influence
- Master Your Emotions
- Step Into the Other Person’s Shoes
- Set the Frame
- Communicate with Tact and Empathy
- Let Go of Having to be Right
Why would you want to become a Genuine Influencer? Consider Bob’s definition of the word “Influence” as it applies to this book.
“Influence is the ability to move a person or persons to a desired action, usually within the context of a specific goal.”
Does that sound like something you try to do every day in your business?
Bob makes it very clear throughout our conversation that he is NOT talking about pushing or bullying someone into doing something that is against their own interest. But instead finding out first what their goals and objectives are and then helping them achieve them.
Click this link to watch, listen to, download or search the transcription of my conversation with Bob Burg on Radio Free Enterprise.
Frank Felker
703-982-0984
“People do things for their reasons, not our reasons.”
Bob Burg
