I won’t keep you waiting.
The Best Kept Secret in Video Marketing is YouTube Bumper Ads.
What are YouTube Bumper Ads?
- Seen at the beginning of almost all YouTube videos
- Also inserted in the middle of many longer YouTube videos
- Six seconds or shorter
- Cannot be skipped – must be watched
Click the image above to watch all nine bumper ads I’m running (49 seconds total)
What makes YouTube Bumper Ads so great?
As I have shared previously, I am on a mission to make Digital Media Positioning the best known marketing agency in Northern Virginia.
In support of that mission, since New Year’s Day I have been running a flight of 9 Bumper Ads promoting my company to the Top 40% income earners in 102 local zip codes.
How Much Do Bumper Ads Cost?
So far I have spent a grand total of $59.58, generating 15,412 views on phones, tablets, laptops, desktops, and big-screen TVs throughout the house.
That’s 39/100ths of a penny per view. $0.003865 per view to be precise.
What Can You Say In Six Seconds?
Each of my bumper ads says, “Become the most famous [BLANK] in town with YouTube ads from Digital Media Positioning.”
The blanks are filled-in with:
- Plumber
- Realtor
- Roofer
- Dentist
- Chiropractor
- Restaurant
- Lawyer
Because this is entirely a branding exercise, I also have a couple of ads that just talk about Digital Media Positioning being your Northern Virginia YouTube Ad Agency.
[Click this link to watch all the bumpers at once (49 seconds total)]
So, What’s The Big Secret?
Well, had you ever heard of YouTube Bumper Ads before you read this blog post?
Did you know that you could force high-income people in your most lucrative target neighborhoods to listen to what you have to say for less than half a penny per?
No? Well, that’s the secret.
Or at least that used to be the secret because now you know.
What Should I Do Now?
Give me a call. I would absolutely LOVE to answer any questions you have about this.
Frank Felker
703-982-0984
“Brevity is the soul of wit.”
Shakespeare | Hamlet: Act II, Scene 2
