But I’m NOT an “expert!”
I’m always surprised when successful people tell me that.
They like the idea of Authority Marketing, like the speaking opportunities, prestige, higher revenue potential, and powerful sales channel it represents but they don’t feel comfortable with the idea of being presented as an industry expert.
My response is always the same: “In the land of the blind the one-eyed man is king.”
This powerful quotation is from one of my mentors, Jack Mize, co-founder of Authority Alchemy.
Jack’s point is this; if you know more than the person you are teaching and have a sincere desire to help them succeed, you are fully qualified to lead.
And if that isn’t enough for you, there is this: You have my permission.
We are all teachers – and students – in this life. And each of us needs to step up the plate and accept the responsibility of leading by teaching. If that helps you make more money, all the better.
You really know what you’re talking about. I think it’s time to spread the love.
