What does SEO really mean?
A shorthand definition of Search Engine Optimization might go something like this:
Creating your online posts, pages and profiles in the fashion which will optimize their chance of appearing at the top of Google results for searches based upon what you do and where you do it.
Examples of search queries you might want to optimize for include:
- “business coach alexandria”
- “divorce lawyer cupertino”
- “chinese restaurant near me”
But, what if your prospect already knows what you do and where you do it?
What if they are ready to buy and have narrowed down their search to just you and one other business coach in Alexandria?
What do they search for then?
Your name.
And what will they find?
You tell me.
Here’s what they should be finding:
- Articles About By You and About You
- Videos You Produced Or Appeared In
- Podcasts You Were Interviewed On
- The Podcast You Produce
- Your TV and Radio Appearances
- Your Amazon Author page
- Books You’ve Written
- Online Courses You’ve Published
- Your Twitter Profile
- Your LinkedIn Profile
- Your Facebook Profile
- News Releases
- Your Personal Website
- Awards & Recognition You’ve Received
I refer to this as the Reverse SEO Effect.
It’s not what you do or where you do it. It’s WHO YOU ARE.
This is the information ready buyers use to make the final decision of which professional to spend their money with.
Here’s what searches on Frank Felker yield on Google and Bing.
Now, run a search on your name. What do you find?
Give me a call if your optimization could use a little reversal. 😉
