Sorry for a longer-than-usual message this morning –
But this one is very important and takes a little ‘splainin’.
It’s all about advertising your business on television.
Imagine it. Your 30-second message being seen by thousands of people simultaneously – maybe even millions of crazed Super Bowl viewers!
Of course, 99% of those viewers have no interest in your offering.
And, it’s only 30 seconds.
What if you could spend as little as $10 per day and stop whenever you’d like?
And what if, right on the screen, every viewer had five separate opportunities to:
- Schedule an appointment with you?
- Subscribe to your email newsletter?
- Download your whitepaper?
- Visit your website?
- Buy your book?
It’s not a dream. You can do all of those things and more, on YouTube.
This past weekend on YouTube, I ran a test promotion on a 15:39 video where I’m interviewing Martin Saenz about his experience as my client.
Before I began the test, this six month-old video had 23 total views (30 seconds or more). How many does it have now? Click the link to find out.
The target audience was extremely narrow:
- Males only
- 35+ age range
- 12 mile radius in Northern Virginia
- Top 10% income earners
And the results?
- 1,140 watched at least 30 seconds
- 501 watched at least 3 minutes
- 327 watched the whole 15 minutes and 39 seconds!
Total cost: $28.75
Bottom line? Last weekend 327 prime local prospects spent over 15 minutes each watching a video about my business and the powerful impact it has on my clients, for less than 10 cents each.
The World’s Greatest Television Station? Mine.
If you’d like some help finding yours, give me a call.
