Happy Spring –
The warmer weather is here and, along with it, severe storm season.
If you’re a roofer, flooring contractor, landscaper, tree surgeon, or restoration company, you need to be ready to respond – on television.
Storm Damage Can Be Highly Localized
Big storms, like blizzards, hurricanes, and tornadoes, can affect a large geographic area. But more frequently, damage caused by heavy rain, hail, or high winds, is confined to a relatively small area – like one or two zip codes.
How to Let People Know You’re Ready to Help
Oftentimes, after a local hail storm, roofing contractors will flood an area with out-of-state “canvassers,” folks who knock on every door in a neighborhood, offering their services and signing up customers.
But I have a better idea.
Saturate the Area with Ready-Made Television Ads
Imagine instead that you had one or two TV ads pre-produced. Ads that speak to specific types of storm damage and how quickly and completely you can fix the leaking roof, remove the fallen trees, clean up after the flood, replace the ruined flooring, etc.
Then, immediately after the storm hits, you start saturating the affected areas with your ads, letting everyone know you’re ready to help and how to reach you.
Your Production Schedule Quickly Fills
You should run the ads for 3-4 weeks after the storm and, if you still have room in your production calendar, keep running them until the phone stops ringing.
Could be the Best Marketing Investment You Ever Made
Affected homeowners have a painful, immediate need. You have an effective, immediate solution that they see advertised repeatedly on TV every day.
And – just like that – lots of new projects come pouring in for your team.
But you need to act now to get the ads produced and ready run immediately after the storm hits.
Luck is When Preparation Meets Opportunity
Click this link to schedule a 15-minute no-obligation call where I can answer all of your questions and let you know just how incredibly affordable it is to run this type of campaign. But call now because it’s tough to predict the weather!
Frank Felker
571-586-5320
Luck is when preparation meets opportunity.
Seneca | Roman Philosopher
