What types of Marketing have you tried over the years?
If you’re like most business owners, you’ve probably tried a direct mail campaign or two, usually with postcards because they’re “cheap.”
And you’ve almost certainly never tried television advertising because it was “way out of reach,” both financially and practically.
QUESTIONS:
- Who would you call about getting on TV, anyway?
- And where would you find the money to do a Television Commercial?
ANSWERS:
- Call me and read on
- Well, read first, then call
The Reason TV Ads Cost a Fraction of Direct Mail
Last week I told you how – due to recent changes in Smart TV technology – you can now deliver 30-second television commercials exclusively to the most prosperous homeowners in the best neighborhoods in Northern Virginia for 3.6¢ to 10¢ each, all-in.
Sadly, similar technology has yet to reach the printing industry or the USPS.
The postage alone on a 6″ x 8″ postcard – sent Bulk Rate – is 35¢
If you want the benefits of First Class postage, you’ll pay 56¢
And, no matter how you send them, Copywriting, Graphic Design, Printing, and Mailshop Services add another 41¢ per postcard for a 10,000-card mailing.
Bringing your total cost per delivered postcard to 76¢ to 97¢ each
Which is ten to thirty times the cost of a TV Ad, for a static piece of paper that will go “left hand, right hand, trash can” in a matter of seconds.
While your unskippable television commercial will repeatedly tell your story in moving pictures and sound on the big screens in the big living rooms in the Golden Nugget Neighborhoods all across Northern Virginia.
Maybe it’s time to give Television Advertising a look, Frank?
If You’d Like to Learn More…
Click this link to schedule a 15-minute no-obligation call so I can answer all your questions and we can decide together if becoming a Television Advertiser makes sense for you.
Frank Felker
571-586-5230
Video ads, particularly on TV, increase brand awareness by 82%.
HubSpot | NYSE-Traded Marketing Software Company
