I’ve just finished another audiobook project –
It was the third audio edition for author Martin Saenz, and my fourth such production overall.
Wrapping that project got me to thinking: Why doesn’t every book have an audio edition?
While audio’s share of the overall book publishing market has tripled since 2011, it still represents less than 10% of all book sales. Hardcover leads the pack with 36%, paperback 34%, and eBooks at around 17%.
Roughly speaking, that should mean that, for every three paperbacks you sell, you will sell one audiobook. This represents a 33% increase in sales, which is nothing to sneeze at.
Another consideration is that many readers will only consume books in audio format. Claiming not to have the time or temperament to sit down and read a print or eBook, they only “read” audiobooks, while driving, exercising, etc.
Audiobooks also give the author the opportunity to narrate if they wish, telling their own story in their own voice, creating an even closer bond with their readers.
In spite of all of these advantages, many authors simply choose not to publish an audio edition of their book. Is it the additional expense? Production challenges? Fear of the unknown? Or do they just not see the value?
I’ll admit I’m not really sure.
If you have a question or challenge regarding audiobook production, please give me a call. I’ll be happy to serve as your sounding board. 🙂
