What's so special about you?
Coaches and Consultants perform widely different services for their clients. But one trait both groups often share is anonymity.
Most of your ideal clients have never heard of you and those who have can't see how you differ from your competitors.
The reason is that your marketing is focused on you, your background, your accomplishments, your publications, your services, your family.
Nobody cares about any of that.
Your marketing needs to be filled with stories about your clients.
- Success Stories
- Transformations
- Testimonials
- Case Studies
- Analyses
These are the tales that will hold your ideal clients' rapt attention.
This is the essence of Digital Media Positioning.