What does success look like?
Attorneys, medical professionals, architects, CPAs - what do they all have in common?
They are highly educated professionals who provide very specialized services to tightly-defined groups of ideal clients.
They are also wage slaves who aren't earning if they aren't working.
With that in mind they have only two options for increasing their income at this stage of their career:
- Attract more clients/patients
- Charge higher fees
The questions is how to do both of those things simultaneously.
"How can I attract more clients if my fees are the highest in town."
The answer is Digital Media Positioning.
Knowing what stories to tell and where to tell them is what separates the leaders from the laggards in your profession.
It's also what can eventually allow you to escape the hamster wheel and begin to develop outside revenue sources.
