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How much attention do you pay to Search Engine Optimization? You can spend a fortune on SEO, securing and defending a spot on the front page of Google for search terms that describe What You Do: Divorce Lawyer Seattle Teeth Whitening Houston Chiropractor Sacramento Executive Coach DC The assumption is that marketing What You Do
When was the last time you engaged with a drip? I’m not talking about the president of the AV Club back in the 7th Grade (me!) I mean a Drip Marketing Campaign, when did you last engage with one of them? The correct answer is, “Right Now!” You see, this blog post is part of
Should you publish a book, or produce an online course? In a word, the answer is yes. When it comes to non-fiction, business-oriented, how-to information, the content contained in 120-page book and a two-hour course are just about the same. So why not produce both? You can sell your paperback book for about $15 and your online course for
Would you click PLAY on a 23-minute video? Maybe not. Few of us think we have time to watch long videos, even if like the title or think we might be interested in the topic. We don’t click PLAY just because the video “looks too long.” So, as a business owner or marketer, what can
How long do you think it would take you to write a book? I recently received an email from an acquaintance proudly announcing that, after three long years, his book was finally going to come out – 73 days from now! While I applaud this person’s tenacity and persistence, I can’t help but wonder how
It’s no secret that expert recognition provides a strong advantage for getting the upper hand on the competition. This is especially true for business owners in competitive fields like real estate, health and wellness, home services, legal, financial – or really just about any other competitive consulting or professional services field. Hello, I’m Frank Felker.
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